A successful, profitable business is built upon the efforts of productive employees. The most productive employees feel appreciated and well-taken care of. The ultimate goal of a carefully designed benefits package is to create high employee morale. But must the most effective employee benefits also be the most expensive employee benefits? The answer is a resounding no. A knowledgeable employee benefits expert can design your benefits package to include low-cost, unexpected products that create that special WOW factor.

Let’s consider some well-known facts. Virtually all employee benefits packages start with a group medical plan, then often add dental insurance. What then? How can you create a benefits package with real zing, and still stay within budget?

Adding “zing”

First, consider adding a group term life insurance. Recent studies have indicated that the only life insurance many people have is through their employer. Employees appreciate this protection, and the cost to the employer is very low. Next, look at adding specialty voluntary products. These policies are often implemented at little or no cost to the employer, and are immensely popular with employees. Another idea is add what must be one of the most wonderful “feel good” products available today – an “employee perk” program. For practically pennies per employee per month, an employer can provide wonderful savings on a vast array of popular products, services, amusement parks, etc.

A properly designed employee benefits package is a business tool used to attract new talent, protect and reward existing employees. It also increases overall company morale. Astute integration, using carefully selected products, accomplishes this while meeting budget goals.